Effective: May 7, 2019

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.livoutdoor.com (the "Site") and explains the online information practices of Birch DTC Corporation the owner and operator of the Site. As used in this Privacy Policy, the terms "we", "us" and "our" refer to Birch DTC Corporation. By accessing or using any part of the Site, you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree to all the terms and conditions of this Privacy Policy, then you may not access the Site.

The headings used in this Privacy Policy are included for convenience only and will not limit or otherwise affect the interpretation of this Privacy Policy.

1. What do we do with your information?

When you purchase something from the Site, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse the Site, we also automatically receive your computer's internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

When you join the L.I.V Outdoor Rewards Program, we may send you emails about the Site, new products and other updates.

2. Consent

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at privacy@birchoutfitters.com or mailing us at: Birch DTC Corporation, Attn: Privacy Compliance, 27 Congress Street, Suite 210, Salem, MA 01970, US.

3. Disclosure

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights or if you violate our Terms of Service.

4. Shopify

The Site is hosted on Shopify Inc. ("Shopify"). They provide us with the online e-commerce platform that allows us to sell products to you.

Your data is stored through Shopify's data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Shopify also stores your credit card data. It is encrypted in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify's Terms of Service and Privacy Policy.

5. Third Party Services

In general, the third-party providers used by the Site will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or the Site, so your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave the Site or are redirected to a third party website or application, you are no longer governed by this Privacy Policy or the Site's Terms of Service.

Links

When you click on links on the Site, they may direct you away from the Site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

6. Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow PCI-DSS requirements and implement additional generally accepted industry standards.

7. Cookies

Here is a list of cookies the Site uses. We list them here so you can choose if you want to opt-out of cookies or not.

• _session_id, unique token, sessional, allows Shopify to store information about your session (referrer, landing page, etc).
• _shopify_visit, no data held, persistent for 30 minutes from the last visit, used by the Site provider's internal stats tracker to record the number of visits.
• _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, counts the number of visits to a store by a single customer.
• cart, unique token, persistent for 2 weeks, stores information about the contents of your cart.
• _secure_session_id, unique token, sessional.
• storefront_digest, unique token, indefinite, if the shop has a password this is used to determine if the current visitor has access.

Like many other websites, the Site uses a tool called "Google Analytics" to collect and process information about use of the Site. Google Analytics collects information such as how often users visit the Site, what pages they visit when they do so, and what other sites they used prior to coming to the Site. We use the information we get from Google Analytics only to improve the Site. Google Analytics collects only the IP address assigned to you on the date you visit the Site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit the Site, the cookie cannot be used by anyone but Google. For further information, you can visit the page How Google uses data when you use our partners' sites or apps. You can also opt-out of Google Analytics here: Google Analytics Opt-out Browser Add-on.

8. Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

9. Age of Consent

By using the Site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use the Site.

10. Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy in our sole discretion at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Site. If we make material changes to this Privacy Policy, we will notify you on this page that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If Birch DTC Corporation and/or the Site is acquired or merged with another company, your information may be transferred to the new owners.

11. Questions and Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact our privacy compliance officer at privacy@birchoutfitters.com or by mail to:

Birch DTC Corporation
Attn: Privacy Compliance
27 Congress Street, Suite 210
Salem, MA 01970
US