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Privacy Policy

Privacy Policy

Effective: April 8, 2026
This Privacy Policy describes how Birch DTC Corporation (doing business as LIV Outdoor) collects, uses, and shares your personal information when you visit or make a purchase from www.livoutdoor.com (the “Site”). By using the Site, you agree to the practices described in this policy.
1. Information We Collect

When you make a purchase or create an account, we collect:
  • Personal details you provide (name, shipping/billing address, email, phone).
  • Payment information (processed securely by Shopify and our payment providers).
  • Order history and preferences.
When you browse the Site, we automatically collect:
  • Device and browser information (IP address, operating system, browser type).
  • Usage data (pages viewed, time spent, referring site).
If you join the L.I.V. Outdoor Rewards Program, we may also collect your email for updates, promotions, and rewards.
2. How We Use Your Information
We use your information to: 
  • Process and fulfill your orders.
  • Communicate with you about orders, shipping, and customer service.
  • Send marketing emails (if you’ve opted in).
  • Improve and personalize your experience on the Site.
  • Analyze Site usage and prevent fraud.
3. How We Share Your Information

We share information only as needed:
  • With Shopify (our e-commerce platform) and trusted service providers (payment processors, shipping carriers, email marketing tools).
  • To comply with laws, respond to legal requests, or protect our rights.
  • In the event of a business transfer (merger, acquisition, etc.).
We do not sell your personal information for money. We may “share” certain data (as defined under California law) with advertising and analytics partners for targeted ads and Site improvements. You can opt out of this sharing — see “Your Privacy Rights” below.
4. Cookies and Analytics

We use cookies and similar technologies for essential Site functions, analytics (Google Analytics), and marketing. You can manage cookie preferences through your browser settings. For more details on the cookies we use, see the list in our original policy or your browser tools.
5. Your Privacy Rights

Depending on where you live (especially California and other US states with privacy laws), you may have rights to:
  • Know what personal information we have collected about you.
  • Request deletion of your personal information.
  • Opt out of the sale or sharing of your personal information.
  • Correct inaccurate information.
  • Limit the use of sensitive personal information (if applicable).
To exercise these rights, email us at customerservice@birchoutfitters.com (mailto:customerservice@birchoutfitters.com). We will respond within the time required by law and may ask for verification of your identity.
6. Security
We take reasonable measures to protect your information (encryption, PCI-DSS standards for payments). No system is 100% secure, but we follow industry best practices.
7. Children’s Privacy

The Site is not directed at children under 18. We do not knowingly collect data from minors.
8. Changes to This Policy

We may update this policy from time to time. The new effective date will be posted at the top. Continued use of the Site after changes means you accept the updated policy.
9. Contact Us

For questions, to access/correct/delete your data, or to register a complaint, contact our privacy team at:

customerservice@birchoutfitters.com (mailto:customerservice@birchoutfitters.com)

or mail:

Birch DTC Corporation
Attn: Privacy Compliance
27 Congress Street, Suite 210
Salem, MA 01970
United States