Privacy Policy

This Privacy Policy describes how Birch DTC Corporation (doing business as LIV Outdoor) (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.livoutdoor.com (the “Site”). By using the Site, you agree to the practices described in this policy.

1. Information We Collect

When you make a purchase or create an account, we collect:

Personal details you provide (name, shipping/billing address, email, phone).
Payment information (processed securely by Shopify and our payment providers; we do not store full payment card details).
Order history and preferences.

When you browse the Site, we automatically collect:

Device and browser information (IP address, operating system, browser type).
Usage data (pages viewed, time spent, referring site, and similar analytics).

If you join the L.I.V. Outdoor Rewards Program or opt in to marketing, we may also collect your email (and phone if provided) for updates, promotions, and rewards.

2. How We Use Your Information

We use your information to:

Process and fulfill your orders.
Communicate with you about orders, shipping, and customer service.
Send marketing emails or other communications (only if you’ve opted in, and you can unsubscribe at any time).
Improve and personalize your experience on the Site.
Analyze Site usage, prevent fraud, and maintain security.

3. How We Share Your Information

We share information only as needed:

With Shopify (our e-commerce platform) and trusted service providers that help us operate (payment processors, shipping carriers, email/SMS marketing tools, analytics providers, and similar partners).
To comply with laws, respond to legal requests, or protect our rights.
In the event of a business transfer (merger, acquisition, or similar).

We do not sell your personal information for money. We may “share” certain data (as defined under California and similar state laws) with advertising and analytics partners for targeted ads and Site improvements. You can opt out of this sharing — see “Your Privacy Rights” below.

4. Cookies and Analytics

We use cookies and similar technologies for essential Site functions (such as keeping items in your cart and remembering your session), analytics, and marketing. Key examples include Shopify session and cart cookies and Google Analytics cookies that help us understand how the Site is used.

You can manage cookie preferences through your browser settings. You can also opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on. Disabling certain cookies may affect Site functionality.

5. Data Retention

We retain personal information only as long as needed for the purposes described in this policy (for example, to fulfill orders, provide customer service, and meet legal or accounting requirements) or as otherwise required by law. Marketing data is retained until you unsubscribe or request deletion, subject to legal retention obligations.

6. Your Privacy Rights

Depending on where you live (especially California and other U.S. states with privacy laws), you may have rights to:

Know what personal information we have collected about you.
Request deletion of your personal information.
Opt out of the sale or sharing of your personal information.
Correct inaccurate information.
Limit the use of sensitive personal information (if applicable).

To exercise these rights, email us at customerservice@birchoutfitters.com. We will respond within the time required by law and may ask for verification of your identity. You may also use any “Do Not Sell or Share My Personal Information” link we provide on the Site, and we will honor Global Privacy Control (GPC) signals where required by applicable law.

7. Security

We take reasonable measures to protect your information (including encryption and PCI-DSS standards for payments). No system is 100% secure, but we follow industry best practices.

8. Children’s Privacy

The Site is intended for adults. We do not knowingly collect personal information directly from children under 13. If you are a parent or guardian purchasing products for a child, you are providing information as an adult. If we learn we have collected information from a child under 13 without proper authorization, we will delete it.

9. Changes to This Policy

We may update this policy from time to time. The new effective date will be posted at the top. Continued use of the Site after changes means you accept the updated policy.

10. Contact Us

For questions, to access/correct/delete your data, to opt out of sale/sharing, or to register a complaint, contact us at:

customerservice@birchoutfitters.com

or mail:

Birch Outfitters
Attn: Privacy Compliance
27 Congress Street, Suite 210
Salem, MA 01970
United States