About LIV Outdoor
At the heart of LIV Outdoor lies a simple, powerful promise. Our name is more than just a label — it’s our guiding principle. LIV stands for Life, Integrity, and Earth, symbolized by the ancient alchemy emblem that represents our commitment to transforming the ordinary into something pure and meaningful. Just as alchemists pursued purity rather than wealth, we partner only with factories and suppliers who treat their employees fairly, manage waste responsibly, and share our values — all while keeping our gear affordably priced for real families.
As a family-owned brand rooted in Salem, Massachusetts, we’re driven by the same New England spirit that draws us outdoors every day. We create practical, high-quality apparel — soft fleece, UPF 50+ sun shirts, durable jackets, and more — that inspires adventure while honoring the earth our kids will inherit. From our headquarters by the Atlantic, we’re not just building clothing. We’re building a legacy.
Get in Touch
We’re a small family team and would love to hear from you. Whether you have questions about our gear, feedback on your order, or just want to share your latest adventure, please email us anytime at customerservice@birchoutfitters.com.